Index

PART 1. GETTING STARTED WITH GOOGLE ADSENSE

1.1 THE BASICS: BUILDING YOUR SITE

1.2 NAMING YOUR SITE

1.3 CHOOSING A HOSTING SERVICE

1.4 DESIGNING THE SITE

1.5 CREATING CONTENT

1.6 GETTING STARTED WITH BLOGGER.COM

1.7 ... OR GOOGLE’S PAGE CREATOR

1.8 SEARCH ENGINE OPTIMIZATION

1.9 LINKS



2. ADSENSE — MAKING THE MONEY!

2.1 WHAT IS ADSENSE?

2.2 SIGNING UP MADE EASY

2.3 GOOGLE POLICIES

2.4 AS EASY AS 1-2-3!



3. HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"!

3.1 AD FORMATS: “DRESS” YOUR ADS FOR SUCCESS!

3.2 DON'T "LOOK" LIKE AN AD

3.3 MEET THE ADSENSE FAMILY

3.4 TEXT ADS — GOOGLE’S FINEST

3.5 IMAGE ADS — BUILT TO BE IGNORED

3.6 VIDEO ADS

3.7 LINK UNITS — GREAT LITTLE STOCKING FILLERS

3.8 EXPANDED TEXT ADS — SHRINKING CONTROL OR EXPANDED INCOME?

3.9 SEASONS GREETING WITH THEMED UNITS




4. USING COLORS TO INCREASE YOUR CLICKS

4.1 DESIGN YOUR WEBSITE TO HIGHLIGHT ADSENSE
4.2 MAKE THE BORDER GO!
4.3 TEXT IS DESIGN TOO!
4.4 BLUE IS BEST
4.5 WHERE DID MY URL GO?
4.6 DELIBERATE MISMATCHING


5. HOW TO MAXIMIZE VISIBILITY AND RESPONSE

5.1 AD PLACEMENT: WHERE TO PUT YOUR ADS?
5.2 GO WITH THE 'FLOW'
5.3 ABOVE THE FOLD
5.4 USING TABLES
5.5 COMPLEMENTING YOUR ADS
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