The product description is the last thing a visitor looks at before buying your product or just leave the page. If you can convince the visitor to believe that "this is the right product for me" with a perfect product description you will definitely convert that visitor into a buyer.
What is the Point of Writing Your Own Product Description?
Most of the drop shippers use supplier's facts about a product as the product description. But the question is, "Will it convince a visitor to buy your product?" This is where a good product description comes to do the math.
A good product description is not just a list of different colour variations or sizes of your product. It is not the manufacture specifications that a product comes with. A good product description always gives a solution to a customer's desires and the benefits that a customer gets by purchasing your product. Take this opportunity to address your buyer directly and personally. Trust me this will definitely increase your sales by 75% or more.
English may not your first language. And you may don't have any idea about the product you sell. That is totally fine. We are not technicians. We are drop-shippers. We are constant learners. Let's do this.
Super Easy Tips to Write a Better Product Description
- Know your target audience - You should understand if there is a specific gender, age group, the lifestyle of your target group and the language they use.
- What problems are they need to solve? - Come up with a reason to make someone buy your product or simply convince them why they must buy it. For example, if you are selling a piece of jewellery, it may not a solution to your customer for a need. But you never ever skip this part. Tell them how this piece of jewellery express themselves. Talk about how your product highlights or express their class. That is where your creativity plays the game.
- Bullet points are a good make the features more scannable.
- Finally, read a lot of great product descriptions and practice the techniques they have used. Practice makes perfect.
Do not make your product description long and make your customer bored.
Keep it short and simple.
