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Showing posts with label Content-Marketing. Show all posts

Sunday, April 5, 2020

Content Writing Principles

You are here because you are a content writer or you are excited to know what is content writing.

When you creating content, be your self. Always try to reflect a strong personality from your writings that makes your audience eager to read your articles more. If you have strong personal opinions that are not relevant to the topic or your target audience, just keep them away. Be neutral through your content.

If you are blogging about animals and your target audience is animal lovers, but you hate cats, you are not going to write about how much you hate cats. There will be many people who love cats more than any other animal. As a content writer, what you write must make your audience feel good.

Keep the flow smooth. Avoid sentences that are too long which make the reader confused or not understand the point you make at all. When you proofread and you find this type of sentences, break it down and make them understandable. Short sentences are more powerful and they stand out. To make your content more natural and more rhythmic, vary the length of sentences on a paragraph.

The same thing applies to paragraphs. Don't write too much long paragraphs or a number of short paragraphs. Vary the length of every paragraph you write. If they are too long, readers will get bored and leave.

Don't use repetitions and the same words too often in your articles. Readers get bored when reading the same thing again and again.

Write a balanced introduction, body and conclusion for your topic. You should always use headings and sub-headings to make the article more structured and to improve the SEO. You are writing content because you have something to bring out to the world. To do that right, you have to keep the reader read the article till the end. Make the content more interesting during the flow to keep them reading until the end.

Target your content to your target audience. Decide how much information they need. If it is not necessary to provide too much technical information, then avoid that. Good content writing is not concerned with the length of an article. Frame your content only to what is necessary and relevant to your target audience.

You don't need many words to bring a message to the world. Write to the point. Pay attention to the following sentence.

Environmental pollution is somewhat bad in this area.

I think now is the time to change.

These are not powerful sentences. The writer must have confidence in what he/she writing. This type of words makes the reader confused and ruin the point that you are going to prove. Question every word you write. Just remove all unnecessary words. Take a look at these.

Environmental pollution is bad in this area.

Now is the time to change.

Can you feel how powerful those sentences to the reader and how confident the writer about the point he/she makes without those unnecessary words? That is how quality content looks like.

Always follow these principles in your content not only to develop quality content but to bring your personality out to the world.

Content Marketing

SEO 12:30 AM

Why Content Writing?

When we come to writing skills, even a tiny detail will make a huge difference in your content. Today, an average person spends time on the internet than they sleep. In order to attract them to your blog, you must write good quality content that automatically drives traffic to your blog. Without great content writing skills, your blog will never reach your target or make any money. That is why you must learn everything about Content Writing Principles, Content Marketing, and SEO.

Quality Content + Traffic = Money

High-quality content brings high-quality readers. You can bring them in by making your content feel them good and simple to understand. Solve their problem and make the business happen. It is time to know everything you need to do that and become a great content writer.

Content Marketing Principles

A good content writer should have knowledge of at least basic marketing principles. Under this topic, we are going to understand a few marketing principles which I believe essential to apply each piece of your content to drive you to a huge success.

Know Your Audience

Your content needs to attract the right people. Not a lot of people. You are writing a blog because you have something to take out to the world.

Imagine that you are blogging about Web Designing and you have made available an EBook to sell, your visitors are growing day by day, hundreds and thousands of visitors but no sale.

This happens when you do not target the right audience. Before you write a single word in your content, you need to know exactly who you want to attract to your content and make that content directly speak to that audience. At this point, you should identify relevant details about your target customer such as gender, age group, what language they speak, which class they maintain, what believes they have, etc.

When you pass this point, you are not just writing content. You are speaking right into the soul of your genuine customer.

Find Out Ideal Customer

In real-world we can not expect visitors with a big amount of cash come to your site and buy all your products for no reason. There are some customers who love everything on your blog but do not buy anything, that is not your ideal customer. An ideal customer buy products from your site, never ask for refunds, give you good product reviews, and tell the friends about your products.

Create Value for Your Customer

If you create value for the customers, they will never fall away. When a customer gets a genuine value, they don't care whether you are a good writer or not, they will share details about you to others. You don't need to be a great marketer if you give the weight to this point.

Make the visitors feel good. Give them something that they genuinely need.

When you create content about a product that you sell, there are three sparkles to make it catchy to the reader.

Entertain: Start the content while developing a strong emotion in the reader's mind. Develop a problem in their mind that can be overcome with your product. Make them excited about what they are going to look at. "What is the product that is going to change their life?"
Teach: Teach them about the product. Give them the right knowledge about it. Make it simple.
Solve: Show them how your product solves their problem. Tell them why they need to buy your product.

Friday, April 3, 2020

Get More Organic Traffic to Your Blogs

SEO 1:30 AM

Implementing SEO strategies to drive more traffic to a blog is really challenging with the growing number of blogs, websites and many other contents in today's internet. Search engines improving their algorithms of ranking websites and their contents more frequently. You will have something new to learn every day about SEO. Let's start learning basic SEO strategies we can use in a blog for increased visibility.

A blog post is written around keywords relevant to your content. They help your blog to appear in search results when someone searches for a similar topic or content in a search engine. You can add keywords to the title of the page and one or two keywords inside the content several times throughout your post closed to the beginning of some sentences. Avoid keyword stuffing which means adding too many keywords inside a single post. Make use of long-tail keywords which are phrases with multiple words. Make them more specific with what are you talking about or selling in your post.

Use keywords carefully. Good keywords bring you thousands of visitors and bad keywords bring only a few or perhaps none at all.

As a blogger, there are two main things should be taken into consideration. Writing quality content, and getting traffic to your blog. When someone searches for your niche in a search engine, what it displays is the title. The title you add to your post has to specific and reflects its content. Limit the length of the title to not more than seventy letters to be optimized in search engines. Also, remember to add your keyword closer to the beginning of your title.

Metadata is used to describe your site information within the coding that search engines use to index your site. Meta tags tell the search engines what to display in the search result. Meta information is not displayed on the web page. It only exists in the HTML code that needs to edit in order to optimize in search engine results.

Working around keywords, title and metadata, all comes under Search Engine Optimization (SEO). SEO is a never-ending process of learning that has a huge area to learn. Write original content in your blog to solve a specific problem of the target audience. When the reader is satisfied, there is a good possibility to get your article shared on social media by them. Also, unique and good quality content relevant to the title and keywords used will helps the blog to get ranked on search engines.

Use HTML Heading tags effectively. Usually, the "H1" tag is reserved for the title of a blog post. Make sure link for a post contains one or two necessary keywords. In Blogger.com you can use permalink option on the right side of your post edit view to make a custom link to your post.

Use these basic SEO techniques from the beginning to increase your visibility in search engine results.